888.Com Teams Up with NextGen
888.Com has entered into an agreement with NextGen Gaming to provide internet gambling games. 888.com is the well known Gibraltar based gambling company and Next Gen Gaming is a game design studio that has devised many gambling games for the internet. The new agreement will make these games available to 888.com players and their white label players.
The company says the games will be tailored for players in different countries since 888.com serves a worldwide customer base. They plan to make these games available some time in the third quarter of 2008. Their 888 Integration Platform makes it easier for third party game supplies to hook up with the 888.com software which minimizes the amount of time it takes to offer the new games.
888.com is working towards its goal of broadening its offerings. This is why it is negotiating deals with third party suppliers. The integration with Next Gen is a step in this direction since it will allow players to play the Next Gen games. This is part of 888.com’s strategy to broaden its appeal with different kinds of gambling games in an attempt to offer its present customers a more satisfying gambling experience and to attract new customers around the world.